The value should not be calculated in terms of what it costs you today, but how much extra business can it bring to you. If a small percentage of enquiries generate more sales of mercedes cars, you could still be looking to sell an extra 10-20 cars per month. Depending on margins, this could easily be between £10-20,000 profit per month.

Over the course of a year, the purchase of mercedescars.co.uk could be generating over £200,000 more profit. If you own this, not only will you enjoy these extra profits every year, but the value of your purchase will continue to rise. Now you can see the true value. Not all domains enjoy the exact keyword match boost, meaning that mercedes cars will easily rank high with google when people search for'mercedes cars' with no further expenditure. This is a highly valuable asset for such an important brand such as mercedes and you should not want to allow your competitors to purchase it before you.